Attending live events has been the best way for me to connect with new prospects and continue my education. Last year I attended 13 conferences and seminars, and my business took off like gangbusters. I believe you must think about your strategy for doing this before you sign up to attend a live event, in order to make the most of it in the months to come.
My mentor, Armand Morin, puts on at least seven events each year. I usually attend most of these, depending on my schedule. I always go to Big Seminar, and this year will be the last one. I get a lot out of hearing the different speakers and connecting with the people in the audience. In 2009 I won 25K in his 'Better Your Best' contest, and this year I get to crown the next winner.
His other events consist of only his training. Three full days of learning how to make changes to my online business has made a huge difference to me. I choose which of these events to attend by taking a look at the venue - my goal is to be in as many cities as possible - and to make sure it fits with my personal schedule.
I also attend several events each year that are held by people outside of my marketing circle. This enables me to meet people I would otherwise not have connected with, and to learn other perspectives on building my own business on the Internet. I also do lots of business while I am there.
Write down your goals for the coming year, and see if attending seminars and conferences would be a good addition to your business model.
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